Hospitality Social Media Executive Jobs in Mombasa, Kenya
Hospitality Social Media Executive Jobs in Mombasa, Kenya Our client is a group of companies with interests in logistics and hospitality.
They seek to hire a creative and well-experienced Social Media Executive tasked with leading the social media strategy for their chain of hotels in order to boost visibility and client engagement.
The successful candidate will be involved in managing the hotels’ online presence by developing a winning strategy, producing good content, analyzing usage data, facilitating customer service and managing projects and campaigns.
Develop a social media strategy and set goals to increase brand awareness and engagement
Manage all social media channels including Facebook, Twitter, YouTube, LinkedIn and Instagram
Plan content and delivery and use tools(hootsuite) to manage multiple social media channels
Develop and manage competitions and campaigns that promote the hotels’ brand
Perform research on current benchmark trends and audience preferences.
Regularly update the hotels’ website
Write engaging blog posts and articles
Create engaging multimedia content
Form key relationships with influencers across different social media platforms
Manage and facilitate social media communities by responding to social media posts and developing discussions
Monitor and report on performance on social media platforms using tools such as Google Analytics
Educate other staff on the use of social media and promote its use within the company (in-house roles)
Regularly liaise with clients via telephone, email, conference calls or face-to-face
Skills & Qualifications
Degree in Business Management, Marketing, Media & Communications or Public Relations.
Certification in Digital Marketing
3 years’ experience as a social media executive in the hospitality industry
Solid understanding of the use of a range of social media platforms, particularly in relation to advertising/branding and customer engagement.
Strong editing and writing skills suitable for each platform, from knowing how to write a successful tweet to using effective storytelling techniques
Knowledge and understanding of Search Engine Optimization
Creative skills for contributing new and innovative ideas
Strong verbal communication skills for articulating ideas to colleagues and clients
Organizational skills, with the capacity to prioritize
Ability to work well under pressure and meet deadlines
Data analysis skills and statistical prowess to draw actionable insights
Online community management and customer service skills to strike the balance between publicity and stimulating direct discussion with potential and actual customers
An eye for detail and the ability to work accurately
Excellent team work and networking skills.
How to Apply
If you are up to the challenge, possess the necessary qualifications and experience; please send your CV only quoting the job title on the email subject (Social Media Executive – Hospitality) to
firstname.lastname@example.org on or before Wednesday 22nd July 2020.
N.B: We do not charge any fee for receiving your CV or for interviewing.
Only candidates short-listed for interview will be contacted
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