HEINEKEN Breweries S.C Sales Representative Jobs in Ethiopia

HEINEKEN Breweries S.C Sales Representative Jobs in Ethiopia

Purpose of the job

  • The job is designed to undertake all efforts aimed at selling-in Heineken Breweries SC across distributors. They will generate an annual business plan in their assigned sales area in consultation with the Area Sales Manager and signed off by Regional Sales Manager.

    Key Responsibility

  • Routine problem solving visits to all retailers (outlets) within his/her assigned territory.

  • Direct sales of Heineken Breweries SC (all SKUs) to registered distributors within his assigned territory. It is the responsibility of the sales rep to ensure that the distributor in his coverage area achieve the agreed weekly /monthly/annual target.

  • Report through the Area Sales Supervisor to HQ sales office distributors’ daily full & empty crates inventory. (RPM Movement)

  • Processing and batching of distributors orders to the Breweries.

  • Developing mutually effective/ cordial relationship with all distributors within his territory.

  • Execution of all approved schemes designed to ensure adequate push of our products to the direct trade.

  • Proper maintenance and safety of all company property assigned to him.

  • Achieve the sales volumes objectives for his/her assigned sales The objectives are defined by brand and SKU and by customer category.

  • Execution of all approved schemes designed to ensure adequate push of our products to the direct trade.

  • Proper maintenance and safety of all company property assigned to him/her

  • Participation in Regional Sales Unit meetings as the need arises.

  • Ensure the set sales volume is achieved. This can be achieved through pre-sale to assist the distributor.

  • Increase the number of Heineken Breweries Point Of Sale (POS) in his/her area by prospecting actively and finding new POS. Prepare Commercial proposition for the new prospects.

  • Ensure that the whole Heineken Breweries portfolio is sold in all the outlets of the area.

  • Follow the weekly visit plan defined by the Area Sales Manager and daily visit of all outlets included in the plan.

  • Ensure the outlet call card/ Perfect Execution is accurately and completely filled during outlet visit. .

  • Check the stock of Heineken Breweries products inside
    visited outlets, ensure that the required stock for the visited outlet is present, advise the outlet and take any action to maintain the stock inside the outlet at the required level.

  • Check the level of forward stock inside the fridges of the outlets, secure that the fridge planogram is respected, the fridge is fully utilized and that the fridge is correctly positioned. Take any corrective action

  • Select outlets, negotiate at the retail outlet via different visibility and POS materials (banners, light boxes, posters, etc) based on the picture of success

  • Propose and Implement promotions in coordination with trade marketing section after getting approval from the Area Sales Manager and follow up the implementation in coordination with the designed Excellent Outlet Execution (EOE).

  • Check the optimal placement of the visibility material placed outside and inside the outlet. Take any corrective action requested.

  • Effective use of the sales tools provided by Commercial services and Routine daily/ weekly/ periodic reports on developments within his/her territory (Distributor/outlet) including relevant competitive information to aid management decisions.

  • Maintain very good relationship with all the customers and his/her line manager.

  • Take appropriate actions to make Heineken Breweries the preferred supplier of the retail outlet using the customer value drivers.

  • Perform other activities as assigned by supervisor.

    Job Requirements


  • Degree (BSc or BA Degree) and Zero Experience.


  • Experience in FMCG will be an added advantage.


  • Amharic, English and other local language (Preferred).

    How to Apply

  • Interested and qualified applicants can send their CV through:

  • hk@ethiojobs.net

  • Note: Use "Sales Representative" as the your subject title of your email!

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