Gap Recruitment Services Ltd Marketing Manager Jobs in Kenya

Gap Recruitment Services Ltd Marketing Manager Jobs in Kenya

Job Purpose:

  • As a Marketing Manager you will be responsible for developing, establishing and maintaining marketing strategies to meet organizational objectives.

  • You are responsible for making sure that the brand grows and the company grows into a trusted household brand.

  • To do this, you are responsible for designing and implementing comprehensive and multi-channel marketing strategies and the means to measure their effectiveness.

    Responsibilities of the Marketing Manager Job

  • Drive Marketing Performance planning and optimization across all categories to ensure achievement of business OKRs in terms of buying customers, orders, and ROI from marketing investments

  • Be the key point of contact with partners on all marketing-related topics

  • Develop company brand strategy and brand calendar for on-demand services in cooperation with the functional Brand team.

  • Lead campaign planning for all categories on-demand services to grow user engagement. Working closely with commercial and logistics team to ensure cross-functional coordination on selected campaign’s areas (city, district) and key partners (Saccos, supermarkets, Hotels, Institutions)

  • Work closely with channel owners to drive optimization of digital channels such as Paid Online Marketing and CRM, and co-lead development of strategic initiatives.

  • Marketing Strategy and Marketing Plan- Develop marketing strategies and plans for the company and implement them.

  • Customer Service- Development of marketing programs and plans to ensure effective customers service and increase re-order levels.

  • Advertising –Manage mainstream adverts and online campaigns to ensure ROI

  • Develop Relationship Marketing- Both for internal marketing and external marketing
    so as to cultivate relationships and create an even stronger brand.

  • Branding- Ensure all company branches are branded and with clear directions given

  • Competitors Marketing Analysis-Be up to date and report activities- pricing, new products, marketing activities so as to gain an edge over the rest based on their factual competitions marketing activities

  • Constant feedback to the management from the market and decide on future strategies

  • Work closely with the social media marketers to manage online campaigns and adverts and manage the digital marketing team

    Qualifications of the Marketing Manager Job

  • Four plus (4+) Years of Experience as a Marketing Manager.

  • Understanding of customer journeys, customer experience and retention.

  • University Graduate, specialization in business or Marketing is an added advantage.

  • Experience in Fintech/E-commerce environment is a plus.

  • Good team player, and confident presenting to stakeholders.

  • Strong communication, interpersonal & management skills.

  • Strong data analysis, strategic and analytical skills, high detail orientation.

    How to Apply

  • For more information and job application details, see; Gap Recruitment Services Ltd Marketing Manager Jobs in Kenya

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