Fresh Life Initiative Marketing Manager Jobs in Kenya
Fresh Life Initiative Marketing Manager Jobs in KenyaFresh Life Initiative (FLI) is an award-winning social venture that makes hygienic sanitation accessible and affordable in Africa’s urban slums for everyone, forever.
Our systems-based approach to solving the sanitation crisis involves five key steps: we build a dense network of franchised micro-entrepreneurs, who operate low-cost, high-quality waterless sanitation facilities.
We provide critical support services – such as access to finance, training, marketing and business analytics.
We collect the waste regularly and safely remove it from the community.
Working with our sanitation partners we convert the waste into valuable by-products, such as organic fertilizer and renewable energy.
Finally, we sell the by-products to Kenyan farms.
The Marketing Manager will be responsible for generating and sustaining high consumer usage of Fresh Life Toilets, while supporting the sales team to increase franchise uptake of the Fresh Life Toilets.
To accomplish these goals, the Marketing Manager will work collaboratively with the other FLI field teams to implement viable marketing initiatives aimed at generating demand for franchise uptake; implement community-wide branding and sanitation awareness campaigns; strategize and execute marketing initiatives to support Fresh Life franchisees in attracting users; and measure effectiveness of all branding and marketing activities.
Key Duties / Responsibilities
Managing all marketing for the company and activities within the marketing department
Developing the marketing strategy for the company in line with company objectives
Overall responsibility for brand management and corporate identity
Set target for sales generated from marketing efforts
Develop clear action plans by breaking down the marketing-driven sales target to the various action plans
Work with team and colleagues using frameworks to develop multiple solutions
Use structured decision making to determine the best solution
Implement clear frameworks with assigned responsibilities for execution
Creating a wide range of different marketing materials
Determine and measure best metrics for customer retention
Work collaboratively with other team leads to interpret results & create action plans to increase retention
Monitor and report on effectiveness of marketing communications
Manage and improve lead generation campaigns, measuring results
Coordinating marketing campaigns with sales activities
Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives
Analyzing potential strategic partner relationships for company marketing
Planning and implementing promotional campaigns
Creation and publication of all marketing material in line with marketing plans
Preparing online and print marketing campaigns
Overseeing the company’s marketing budget
Bachelors degree in marketing or business-related discipline
Proven experience in designing and implementing consumer marketing & branding activities
Ability to conduct consumer research
Ability to develop and implement data-driven strategies to increase customer acquisition and retention
Excellent verbal and written communication skills
Collaborative working style, with ability to lead and inspire teams including temporary field staff
Fluent in English and Swahili
Good knowledge of MS Office applications including ability to analyze data, develop presentations and reports
Good understanding of the urban informal settlements market, including ideal marketing strategies and channels
Passion for creativity and innovation
Qualities you’ll need to fit in well with the Sanergy-Stars
A collaborative spirit that compels you to work beyond your team
A desire to understand and serve customers
A willingness to embrace diversity, integrity, and empathy
An innovative approach to assessing and testing new ideas
An enthusiasm to achieve set targets and improve yourself professionally
We offer an interesting and challenging position within a multicultural and dynamic environment, selling a product that makes a significant positive impact, working with a highly motivated team who is passionate about the cause.
How to Apply
For more information and job application details, see; Fresh Life Initiative Marketing Manager Jobs in Kenya
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