First Bank of Nigeria Limited Senior Marketing Services Coordinator (Media Planning and Buying) Jobs
First Bank of Nigeria Limited Senior Marketing Services Coordinator (Media Planning and Buying) Jobs First Bank of Nigeria Limited (FirstBank) is Nigeria's largest financial services institution by total assets and gross earnings.
Drive 40% cost savings on media budget while achieving 100% media compliance via traditional, digital and new and innovative media formats to drive business goals
Duties & Responsibilities
Manage media advertising budget of over N750m
Look at the bigger picture to the bank’s media investment
Be the best media negotiator in the market achieving more with less
Identify the best mix of media channels to deliver advertising message to target audience using research data to ensure maximum exposure for available budget
Analyze and research target audience's character, purchasing and media habits
Maintain contacts with media owners, ensuring statistics, circulation and viewing figures are up to date
Adjust media schedules in response to the latest audience figures as well as product movements, manage budgets and update stakeholders on the effectiveness of campaigns
Present media proposals, including timings and cost breakdowns, helping stakeholders to reach a final decision about their future advertising strategy
Appropriately time media activities, based on usage patterns and seasonal factors
Optimize advertising mileage from media buy that contribute to the implementation of group marketing objectives
Monitor owned outdoor sites across the country and ensure group campaigns are displayed in line with contracts signed
Conduct analysis to measure ROI on bulk buy and out-of-home deployments, preparing monthly reports on advertising spend across all ATL channels.
Lead effort to use bank buildings and other owned properties for advertising
Contribute to the development, implementation and review of the Group’s corporate communications strategy, in accordance with the Group’s overall strategic plan
Maintain the Security of all Information entrusted to the staff
Comply with the principles and policies in the Information Security Handbook
Minimum Education Mass Communication/marketing or related disciplines
6-8 years’ work experience
Strong knowledge of media planning and monitoring software and tools
Ability to work with minimal supervision
How to Apply
For more information and job application details, see; First Bank of Nigeria Limited Senior Marketing Services Coordinator (Media Planning and Buying) Jobs
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