First Bank of Nigeria Limited Senior Marketing Services Coordinator (Media Planning and Buying) Jobs

First Bank of Nigeria Limited Senior Marketing Services Coordinator (Media Planning and Buying) Jobs

  • First Bank of Nigeria Limited (FirstBank) is Nigeria's largest financial services institution by total assets and gross earnings.

    Job Objective(s)

  • Drive 40% cost savings on media budget while achieving 100% media compliance via traditional, digital and new and innovative media formats to drive business goals

    Duties & Responsibilities

  • Manage media advertising budget of over N750m

  • Look at the bigger picture to the bank’s media investment

  • Be the best media negotiator in the market achieving more with less

  • Identify the best mix of media channels to deliver advertising message to target audience using research data to ensure maximum exposure for available budget

  • Analyze and research target audience's character, purchasing and media habits

  • Maintain contacts with media owners, ensuring statistics, circulation and viewing figures are up to date

  • Adjust media schedules in response to the latest audience figures as well as product movements, manage budgets and update stakeholders on the effectiveness of campaigns

  • Present media proposals, including timings and cost breakdowns, helping stakeholders to reach a final decision about their future advertising strategy

  • Appropriately time media activities, based on usage patterns and seasonal factors

  • Optimize advertising mileage from media buy that contribute to the implementation of group marketing objectives

  • Monitor owned outdoor sites across the country and ensure group campaigns are displayed in line with contracts signed

  • Conduct analysis to measure ROI on bulk buy and out-of-home deployments, preparing monthly reports on advertising spend across all ATL channels.

  • Lead effort to
    use bank buildings and other owned properties for advertising

  • Contribute to the development, implementation and review of the Group’s corporate communications strategy, in accordance with the Group’s overall strategic plan

  • Maintain the Security of all Information entrusted to the staff

  • Comply with the principles and policies in the Information Security Handbook

    Job Requirements


  • Minimum Education Mass Communication/marketing or related disciplines

    Minimum Experience

  • 6-8 years’ work experience

  • Strong knowledge of media planning and monitoring software and tools

  • Ability to work with minimal supervision

    How to Apply

  • For more information and job application details, see; First Bank of Nigeria Limited Senior Marketing Services Coordinator (Media Planning and Buying) Jobs

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