Executive Placements Senior Brand Manager Jobs in South Africa

Executive Placements Senior Brand Manager Jobs in South Africa

Key Performance Areas

Market understanding and development

  • Identify market challenges, opportunities and right focus in terms of Consumer Marketing Objectives

  • Input into the brand portfolio development and partner with the Global marketing Team

  • Develop a strong local pipeline to deliver on business objectives set by the Marketing Manager

  • Build in depth understanding of local consumers and shoppers to input into Consumer market strategy

  • Contribution toward development of annual Consumer Marketing Plan

    Communication development

  • Co-create 360 launch activation campaigns and ensure smooth implementation

  • Lead the Brand Managers to deliver an integrated communication approach (media plan) to develop and deliver consistent brand messaging across all channels.

    Brand Management

  • Input into Consumer Annual marketing plan

  • Developing the approved local pipeline & manage new product development & deployment.

  • Offer recommendations on pricing and promotions

  • Manage and lead the artwork development process and deliver on time.

  • Manage cross category projects where applicable

  • Responsible for demand forecast meeting to review annual volumes which feed into Sales &Operations Process

  • Evaluate & propose marketing mix and evaluate media channels

  • Communication development on approved brief, management of agencies & assist in getting approvals from key stakeholders.

  • Evaluate Brand performance, gather
    and interpret data & propose activities to rectify

    Market Understanding

  • Demonstrate Consumer understanding and develop relevant insights, concepts & product innovations/renovations relevant for the South African market

  • Keeping abreast of R&D/NPD/Tech developments in their categories, category and competitor reviews.

    Budget/Financial Management

  • Managing allocated annual budgets.

  • Maximization of return on investment by tracking Above the Line campaigns.

    Key Requirements

  • Tertiary qualification (BCOM/BA/IMM).

  • Marketing skills including ATL BTL development, research briefing & analysis, market analysis, consumer insight development, measurement and tracking of initiatives, claims, product & packaging development, concept development

  • Minimum 8 years’ brand management experience in FMCG industry.

    How to Apply

  • For more information and job application details, see; Executive Placements Senior Brand Manager Jobs in South Africa

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