Equity Bank Brand & Creative Marketing Lead Jobs in Kenya

Equity Bank Brand & Creative Marketing Lead Jobs in Kenya


Description

  • Finserve Africa is the Innovations & Fintech arm of the Equity Bank Group; at the leading edge in the design, development and implementation of digital financial products recognized worldwide.

  • Within the years, we have captured 26% of the money transfer market in Kenya, and 93% of all bank transactions from Equity Bank take place on our platforms.

  • At the heart of everything we do is to delight our customers and create the best experience by exploring different approaches to solve end-users’ problems. We are a team of young and dynamic creatives, dreamers, designers, developers, and product managers who look to re-invent financial services.

  • As a Brand & Creative Marketing Lead at Finserve, you have a passion for creativity, communication, technology and people. This role requires close interaction and collaboration with various cross-functional teams to contribute to the creative direction, communication and successful roll-out of our innovative products.

    Responsibilities

  • Align marketing strategy to the overall business objectives and bottom-line

  • Direct and review the objectives of the marketing team with constructive feedback for improvement

  • Set quarterly marketing objectives and KPIs for each brand and review with the product teams to drive engagement and retention

  • Write briefs to guide the creative process and align internal marketing teams and external partner agencies on goals and overall strategies

  • Build strategy, design and project management of 360-marketing campaigns (including PR, content and events) that disrupt the market, raise awareness, convert and delight customers

  • Collaborate with our talented design, development and product teams to integrate our marketing campaigns within the customer experience of our consumer brands

  • Spearhead and drive initiatives that elevate our customer and service experiences, sharing best practices across our organisation and network

  • Enhancing and improving upon our internal culture program, iServe. Creating companionship and a collaborative attitude for the entire Finserve team

  • Develop the framework, nature and standards of the corporate and consumer brands to and align with the values, culture, tone and voice

  • Analyse the key business drivers, trends and performance indicators alongside competitive threats and
    opportunities

  • Brainstorm, plan and execute marketing plans with tools and metrics for reporting and analysis

  • Create and edit content and templates that meet the style, tone and format for an evolving audience

  • Construct and carry out a user retention program for the consumer brands, offering exciting value to re-activate dormant customers, reward HVCs, and so much more

    Qualifications

    Qualities - WHO YOU ARE

  • Enthusiastic, imaginative and forward-thinking

  • Open-minded and agile in media, technology and content

  • Dynamic and flexible

  • Thrives in a fast-paced and collaborative environment, possessing a high level of emotional IQ and intellectual curiosity, and demonstrate strong judgment and decision-making skills in the face of ambiguity

  • Passionate and curious about all aspects of marketing & innovation, striving to create impactful and effective visual storytelling on mobile, paid social, and all other mediums/platforms

  • Excitement around fintech, its potential in the market and the convenience it offers consumers

  • Comfortable defying the status quo and experimenting with new ideas for greater impact

    Requirements - WHAT YOU NEED

  • Degree in communications, journalism, marketing, statistics or any related field

  • Strong, demonstrated experience in building strategic and creative consumer marketing campaigns

  • Ability to take on team leadership and cross-functional collaboration with both internal and external partners

  • Integrated project management skills and organization

  • Highly skilled in verbal and written communication including storytelling

  • Native understanding of digital advertising (direct video, mobile, paid social, display, rich media, VOD) with strong grasp of marketing / media analytics and how to apply data to test and optimize campaigns

    How to Apply

  • For more information and job application details, see; Equity Bank Brand & Creative Marketing Lead Jobs in Kenya


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