DotConnect Africa Journalist Jobs in Kenya

DotConnect Africa Journalist Jobs in Kenya

Job Description

  • A Journalist will be required to create, build and publish content for a variety of websites and digital platforms. He/She will manage daily updates through the content management systems to keep subscribers and prospects up-to-date with schedule and program information.

  • The ideal candidate for this position must be adept at using complex content and scheduling systems, comfortable tracking large amounts of information and offers a proven blend of editorial skills (copy writing, social media best practices) and technical know-how. Prior experience producing for a website or digital property is a must. An interest in Internet, Ecommerce, Mobile and Business and related portfolios is a requirement

  • Building job description for Interns, supervising and making them productive to achieve the daily quota of 4 articles per Blog/Website and production of video content on a bi-weekly basis.

  • Design a program and budget for the content creation for both Blog/ Video channels .


    • Manage day-to-day content uploading in a variety of content management systems to achieve daily quota

    • Manage the website as an acquisition channel, with full accountability for driving engagement and signups

    • Propose a manageable model for the production, aggregation and monetizing of video content

    • Focus fanatically on user experience, web conversion, and getting the most value from site visitors

    • Create strategy for monetizing all platforms through soliciting adverts

    • Identify, plan and execute regular interviews with CEO’s, COO’s, Start Up founders, Brand managers and related to be featured on a regular basis for both written and video channels

    • Identify and attend or delegate all events that are relevant to the digital expansion

    • Build a list of panAfrican digital partners

    • Aid interns “internal clients” in their adoption and use of CMS and scheduling tools Produce written content and schedules

    • Ensure accuracy of program schedule information online

    • Develop, create and deploy content across all digital outlets .com

    • Edit and proofread a variety of content types for the website, ensuring it meets style, tone and marketing message requirements, as well as reflecting the brand

    • Owns projects end-to-end as assigned and overseen by manager

    • Intimately understand corporate priorities and how they connect to latest tech-business trends and media

    • Work proactively and volunteer assistance without being asked & under tight schedules

    • Act
    as point-person and in-house “expert” for certain content publishing systems

    • Manage relationships with other teams

    • Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns

    • Expand and maintain existing social media presence

    • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

    • Identify trends and insights, and optimize spend and performance based on the insights

    • Brainstorm new and creative growth strategies

    • Plan, execute, and measure experiments and conversion tests

    • Collaborate with internal teams to create landing pages and optimize user experience

    • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points


    • BS/MS degree in marketing, Media and Communications or a related field

    • Experience new media professional with at least 5-7 years of experience transforming the performance of web properties into successful acquisition channels

    • Proven working experience in digital marketing

    • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

    • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

    • Experience in optimising landing pages and user funnels

    • Experience with A/B and multivariate experiments

    • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

    • Working knowledge of ad serving tools (e.g., DART, Atlas)

    • Experience in setting up and optimising Google Adwords campaigns

    • Experience with online video content provision and market

    • Working knowledge of HTML, CSS, and JavaScript development and constraints

    • Strong analytical skills and data-driven thinking

    • Up-to-date with the latest trends and best practices in online marketing and measurement

    How to Apply

  • Please email

  • with your CV, a link to your LinkedIn profile, and a cover letter explaining why you believe you would be a good fit for the role.

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