Digital Officer at Apata & Ascott Limited Jobs in Nigeria
Digital Officer at Apata & Ascott Limited Jobs in Nigeria
Apata & Ascott Limited - We are a human resource consulting firm that is focused on delivering business value to organizations.
We help organizations achieve their objectives by developing and executing strategies and policies that are aligned with business plans and a focus on best practices.
We are recruiting to fill the position below:Digital Officer
We are looking to recruit a Digital Officer who will be responsible for the development of brand awareness and online reputation across all digital platforms.Maintaining website content, promoting all Cinema activities including movie releases and schedules, premieres, promos, and other information to the public on all social channels, from design to communication
Responsible for ensuring that the strategic direction and message of the cinema is executed consistently and properly in the social media sphere
Increasing social media presence, brand visibility and awareness to targeted current and potential customers
Engaging customers online and generating inbound traffic
Managing all social media activity across Facebook, Twitter, Instagram, LinkedIn, YouTube, Snapchat and other social platforms, creating engaging posts related to cinema schedules, thematic strands and generating buzz around screenings
Responsible for implementing the social media strategy, coordinating with team members to ensure its effectiveness and encouraging adoption of relevant social media techniques into the corporate culture and into all of the company’s products and services
Identify leaders and influencers (internal/external) and engage them in cinema brand activities
Website copy writing, proofing, and updating as needed
Draft weekly e-newsletters for website subscribers as well as handling email marketing
Set and implement a social strategy across all the brands' social channels, including email marketing
Monitoring of social media sites, alerts, blogs, and clipping software for any mention of the brand or related topics; researching and coordinating the appropriate response in a timely, effective manner
Monitor discussions, posts, and comments across all social media channels
Administration of SEO (search engine optimization) and generation of inbound traffic
Development of social media/engagement strategy at day-to-day, actionable level by creating short-, mediumand long-term activation plans for premieres and events
Develop compelling imagery that follows best practices for each channel
Ensures brand consistency in marketing and social media messages
Monitors campaign performance using social media tools and/or platform analytics
Working with the operations team to ensure that all cinema information is accurate across social media sites/networks (videos, maps, photos, account descriptions, contact info, etc.), implementing and identifying opportunities to integrate these efforts into the strategic social media plan
Conduct research and analysis of new social media trends, sites, tools, and news; reporting to the rest of the team on significant industry developments and making recommendations for how best to push the cinema content positively on the social media sphere
Providing monthly updates to the team and management on the success of (and challenges facing) all of our social media efforts
Monitor customer reviews, customer conversations across social media and address important mentions in real-time through engagement and/or escalation in a timely manner
Discover trending topics, customer needs, drive hype for upcoming releases and interests of Viva Cinemas audience across social media, adjusting content and messaging accordingly
Suggest and implement new features to develop brand awareness, promotions, and competitions
Increase organically the number of followers and likes and tangible interactions on company social media accounts
Development and completion of film guide on a weekly basis
Creating promotional flyers, onscreen adverts, other ad designs, social media designs for movie promotion and engagement to drive sales and revenue
Comply with film Guide standards and ensure the policy is followed and provide artistic ideas matching business objectives.
Job Requirements and Qualifications
Bachelor's Degree/HND in Marketing or related field
Minimum of 4 years experience within the retail and entertainment industry, it would be an added advantage to have cinema industry experience
Essential to have at least 2.5 years’ social media experience in the entertainment industry
An interest in marketing, communications, social media, PR and or reputation management
Experience in planning strategies and implementing campaigns to improve company visibility
Computer proficient with Corel Draw, Adobe Photoshop, Illustrator, and Microsoft Office Advanced User
Strong understanding of social media channels including Facebook, Instagram, Twitter, Youtube, LinkedIn, Pinterest, blogs
Excellent copywriting skills and research skills and the ability to create editorial and technical writing output quickly
Dedicated to blogging, microblogging and driving engagement on all platforms
Strong organizational and forward planning; able to use applications such as Hoot suite
Experienced in sourcing and managing content development and publishing
Posses an understanding of the power of feed marketing (i.e. RSS)
Demonstrated creativity and documented immersion in social media
Ability to work with multiple teams simultaneously-both internal and external-in a dynamic fast-paced environment
Ability to merge the creative side of social media marketing to analytical side, able to demonstrate why ideas are analytically sound
Discretion to identify threats and opportunities in user-generated content
knowledge of search engine optimization basics including basic keyword research
Has excellent verbal and written communication skills, editing, proofreading
Knowledge and understanding of market trends
Knowledge of the Cinema industry with liaison across various sponsors.
How to Apply
Application Closing Date
30th December, 2018.
Interested and qualified candidates should submit their CV and Application Letters to: firstname.lastname@example.org
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