Digital Marketer at Kaiglo Stores Limited Jobs in Nigeria

Digital Marketer at Kaiglo Stores Limited Jobs in Nigeria

  • Kaiglo is Nigeria's No. 1 Local Fashion Shopping Destination. We bring sellers across Nigeria.

    Job Description

  • The marketing manager is in charge of planning and managing marketing campaigns that promote a company's brand, products, and services.

  • Their duties include planning campaigns, analyzing metrics, and identifying trends.

  • They typically have solid experience in art direction and social media.

  • A digital marketing officer is responsible for developing, implementing and managing marketing campaigns that promote a company and its products and/or services.

  • He or she plays a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.

  • Digital marketers are in charge of driving brand awareness and lead sales and customer generation through all the digital channels -- both free and paid -- that are at a company's disposal.


  • Devising strategies to drive online traffic to the company’s website

  • Tracking conversion rates and making improvements to the website

  • Developing and managing digital marketing campaigns

  • Utilizing a range of techniques to generate sales leads

  • Overseeing the social media strategy for the company

  • Managing online brand and product campaigns to raise brand awareness.

  • Managing the redesign of the company website

  • Improving the usability, design, content and conversion of the company website

  • Responsibility for planning and budgetary control of all digital marketing

  • Evaluating customer research, market conditions and competitor data

  • Review new technologies and keep the company at the forefront of developments in digital marketing

  • Develop and manage digital marketing campaigns

  • Manage organization’s website

  • Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc

  • Track the website traffic flow and provide internal reports regularly

  • Fix any error in online content and arrange webinars and webcasts

  • Attend networking events and product launches

  • Identify new digital marketing trends and ensure that the brand is in front of the industry developments

  • Work on SEO of the website pages

  • Edit and post content, videos, podcasts, and audio content on online sites

  • Promote company’s product and services in the digital space

  • Execute social media efforts to improve KPIs, likes, shares, tweets, etc.

  • Creating and executing SMS, and email-based marketing campaigns

  • Develop, implement, and manage marketing campaigns that promote the products and services of a company

  • Enhance brand awareness in the digital space

  • Drive website traffic and acquire leads
    Measure site traffic, identify and evaluate new digital technologies and optimize marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools

  • Conduct on-site and off-site analysis of clients in various industries

  • Compile performances report using
    Google Analytics program

  • Keep attention to the updates of Google’s Algorithm

  • Contribute to the company’s blog for on-page and off-page optimization

  • Conduct keyword research according to the latest keyword research strategies

  • Build social media marketing strategy and execute it through competitive and audience research

  • Achieve audience engagement, website traffic, and revenue by exploiting all digital marketing aspects of social media marketing roadmap.

    Minimum Requirements

  • A minimum of 5years+ of relevant experience in digital marketing preferred (social media marketing related)

  • A degree from a recognized/ accredited university

  • Proven track record of success in digital marketing role required especially with social media marketing (Instagram, Facebook, Twitter, LinkedIn, etc.).

  • Experience in executing cohesive cross-channel content marketing campaigns & digital marketing skills strongly preferred

  • Passionate about impactful email and digital marketing content

  • Great customer service skills to increase users’ interactions

  • Experience managing a comprehensive content calendar for several teams/groups

  • Strong ability to be collaborative and team-minded

  • Ability to clearly articulate priorities while incorporating data and learning into the decision-making process

  • Ability to react to changing priorities based on sales trends and pivot quickly and effectively

  • Willingness to roll up your sleeves and execute while also driving strategic planning and seeing the broader team vision

  • Must have extensive computer skills

  • Must have excellent communication skills, both verbal and written with a focus on accuracy, attention to detail, thoughtful and thorough preparation of documents and communications

  • Must be a self-starter with the ability to work with teams in a fast-paced, goal-oriented environment.

    Application Closing Date

  • 31st March, 2020.

    How to Apply

  • Interested and qualified candidates should send their CV to: using the "Job Title" as the subject of the email (PDF format only) add your Current/previous social media handles both private/clients very important)

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