Consumer Planning Manager at Guinness Nigeria Plc Jobs

Consumer Planning Manager at Guinness Nigeria Plc Jobs

Guinness Nigeria PLC is a major market for Diageo

  • Guinness Nigeria operates in the unique and fast growing alcohol industry of over 15mhl beer potential.

  • It is the only company that does Total Beverage Alcohol (TBA) in Nigeria.

  • It’s an on trade dominated market but with a fast growing off trade channel.

    Role Metrics


  • Management and Accountability for implementation of Consumer Planning Budget.


  • Work across all Nigeria to drive insights that will unlock growth, drive profitability and deliver market share for Guinness Nigeria Beer & Adult Premium non-alcoholic drink brands.

    Leadership Responsibilities

  • Living the Values –insatiable appetite for consumers, customers and brands.

  • Deeply Curious about consumers, shoppers, our brands and markets

  • Externally attentive, a ‘finger on the pulse’

  • Immersed in culture and obsessive about harnessing it

  • Industry thought leader and agitator

  • Bold enough to lead the business to the right choices

  • Innovative and creative but also rigorous in thinking - a combination of art and science
    Objectivity, an honest broker

  • Truly collaborative, a key player in the team

  • Positively challenge others with a strong bias for action

  • Ensures consumer and market knowledge is distilled into clear, actionable implications

  • Identifies and manages research agency partners who add value through interpretation and recommendation

  • Inspires and influences others to be passionate about consumers and market

  • Effectively facilitates workshops to unlock creative solutions to market and consumer issues.

    Purpose of Role

    To champion & drive world class understanding of consumer attitudes, motivations and trends that can be leveraged to grow our brands:

  • To be the custodian of consumer insights

  • To build an understanding of the consumer which is based on issues & opportunities, rigorous & grounded, compelling / easy to understand and proactive & timely

  • To ensure that brand strategy & communication is founded upon a deep understanding of the consumer

  • To deliver measurement and evaluation for key advertising and promotional projects.

    Top Accountabilities

    Proactively defines & communicates opportunities for growth for the market, categories and brands and articulates what it will take to realise these opportunities:

  • Externally attentive to culture, trends and market place dynamics, to detect the factors that could positively or negatively impact growth.

  • Support development & implementation of brand strategy and communication through facilitating a deep understanding of the consumers.

  • Seeks out
    deep consumer / shopper / category insight and implications that will drive penetration growth:

  • Transform research outputs into simple, actionable implications

  • Fuels the business with consumer/ shopper led provocations and understanding to instigate change

    Synthesizes data and understanding from multiple sources -quantitative and qualitative and joins the dots in a meaningful, actionable way:

  • Ensure that consumer knowledge is clearly reported and interpreted within the framework of brand related issues (Brand Tracking Study)
    Lead regular brand activity reviews, keeping the brand teams informed and updated
    Custodian of brand building thinking

  • Ensures learnings from measurement & evaluation are applied to increase productivity of our advertising and promotion (A&P) spend:

  • Ruthlessly prioritises and focuses on tasks that add maximum value to Diageo, stops or delegates everything else.

    Qualifications and Experience Required

  • University degree in Marketing / Business or other related discipline preferred though not essential. Postgraduate Qualifications are an advantage.

  • 3 - 5 years’ experience either within an FMCG organisation with a planning, brand & consumer focus or a research agency background.

  • Experience in both quantitative and qualitative research techniques

  • Experience of the Beverage industry is advantageous however not essential

  • Proven and strong Brand and Trade marketing experience

  • Experienced level capability on all
    Marketing Functional capabilities
    Can demonstrate excellent commercial judgement & acumen

  • Experienced at managing key stakeholders nationally & internationally.

    How to Apply

    For more information and job application details, see; Consumer Planning Manager at Guinness Nigeria Plc Jobs

    Find Latest Jobs in Nigeria Today - Recruitment in Nigeria Job - Nigerian Jobs - in Nigeria - Job Vacancies in Nigeria

    Search our career portal & find the latest Nigerian job positions, career opportunities & jobs in Nigeria.

    Jobs in Nigeria - banking jobs in Nigeria, IT jobs in Nigeria, accounting jobs in Nigeria, NGO jobsin Nigeria, business administration in Nigeria, ICT jobs in Nigeria, UN jobs in Nigeria, procurement jobs in Nigeria, education jobs in Nigeria, hospital jobs in Nigeria, human resources jobs in Nigeria, engineering jobs in Nigeria, teaching jobs in Nigeria, and other careers in Nigeria.

    Oil and Gas job vacancies in Nigeria, MTN jobs in Nigeria, job vacancies in Nigeria for fresh graduates.

    Federal government jobs in Nigeria, job vacancies in Nigeria Federal Civil Service.

    Find your dream job from 1000s of vacancies in Nigeria posted and updated daily - click here!

  • Click here to post comments

    Join in and write your own page! It's easy to do. How? Simply click here to return to Job Vacancies in Africa.

    Scholarship 2020/21

    Undergraduate Scholarships 2020/2021
    Masters Scholarships,
    PhD Scholarships,
    International Scholarships.