Busara Center for Behavioral Economics Social Media Manager Jobs in Kenya

Busara Center for Behavioral Economics Social Media Manager Jobs in Kenya


Who we are

  • is research and advisory firm dedicated to advancing and applying behavioral science in the Global South.

  • We work with governments, NGOs, private companies and academics to understand human behavior, and design solutions to overcome behavioral barriers to products, programs and policies as they scale.

    The position

  • The Social Media Manager supports Busara’s Communications division from its headquarters in Nairobi.

  • This is a position that requires capability in digital marketing and communication to advance Busara’s brand and support the rapid growth and project mix at Busara.

  • The Social Media Manager is our digital point person and will enhance Busara’s brand and reputation by; communicating our work in an authentic way that will attract and grow our client base, track and keep our touchpoints relevant for both internal and external clients.

    Core Responsibilities

  • Detail a clear digital plan of action with steps, milestones, deliverables and dates to track communication efforts

  • Develop relevant content topics and strategies to build brand awareness and our online reputation

  • Map out how the digital value chain can transform the market we operate in and have a desire to deepen our social media engagement

  • Create and implement a regular publishing schedule and content calendar to promote and manage content

  • Inform planning of specific and timely marketing campaigns through social advertising

  • Collaborate with the design and projects team to leverage the right tools to manage content, drive visibility and create online engagement opportunities

  • Use analytics to measure and identify Busara’s audience growth, engagement, profile, content reach and leads to establish ROI and inform strategy

  • Identify best practice and trends with regard to social media - your default setting is always reading and learning to keep up with evolving channels


  • The ideal candidate views the internet as their playground, is
    curious about best practise, savvy and creative about brand engagement and content management.

  • A passionate communicator who genuinely enjoys and thrives operating and strategising in the digital space. In particular, we are looking for candidates with:

  • Ability to quickly understand Busara’s business and organizational culture and how to use communications, testing and design to support that culture

  • Ability to research diverse topics, figure out best practice and outline/propose a digital plan to execute

  • Ability to experiment on social media placement, test alternatives and make data driven recommendations on the right mix for our client journey in B2C and B2B context

  • Clear, proactive communication, and ability to set expectations for timeline and scope of work

  • An ability to work with and inspire people from a variety of cultures, backgrounds, and experiences

  • 5+ years of social media experience within creative or branding agencies or a mix of agency and in-house experience.

  • Proven track record of success in managing content and social media engagement across a portfolio of industries

  • Degree in a relevant field

  • Expert level skills in google suite and Microsoft office

  • Solid understanding of web practises, digital platforms, SEO, channel analytics and content development

  • Excellent critical thinking skills and the ability to exercise good judgment and solve problems quickly and effectively.

    How to Apply

  • For more information and job application details, see; Busara Center for Behavioral Economics Social Media Manager Jobs in Kenya

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