Busara Center for Behavioral Economics Senior Copywriter Jobs in Kenya

Busara Center for Behavioral Economics Senior Copywriter Jobs in Kenya


Who we are

  • Busara is research and advisory firm dedicated to advancing and applying behavioral science in the Global South.

  • We work with governments, NGOs, private companies and academics to understand human behavior, and design solutions to overcome behavioral barriers to products, programs and policies as they scale.

    The Position

  • The Copywriter supports Busara’s Communications division from its headquarters in Nairobi.

  • This is a position that requires capability in creating compelling marketing and communication copy to engage our clients, advance Busara’s brand and support the rapid growth and project mix at Busara.

  • You will connect with our client base who span across a wide range of sectors and disciplines, from highly academic partners to pan-African corporations, by delivering useful and impact driven information about our work.

  • The Copywriter will enhance Busara’s brand and reputation by developing and framing messaging for both internal and external communication needs.

  • You will do this by understanding our clients and engaging them through persuasive and accurate writing as well as by applying professional rigor and communication expertise.

    Core Responsibilities

  • Listen, understand and frame complex material simply for different platforms

  • Identify fresh and interesting angles to showcase project work and impact

  • Focus messaging: identify the main point and communicate this powerfully

  • Research and scope briefs to ensure you understand what clients need and can inform and add value to the expected end result

  • Plan and prioritize work to self-manage multiple projects

  • Collaborate with the communications design team to ensure visual elements complement the words

  • Adapt writing style to fit with audience and ensure what you write is correct and conveys the intended message as clearly as possible

  • Write original copy, long form articles and package content for a range of channels including blog posts, LinkedIn articles, slogans, radio and video scripts

  • Propose copy concepts and outline underlying strategic thinking

  • Edit and proofread copy based on internal client feedback/direction

  • Create engagement opportunities
    by recommending content strategies for new business development

  • Train and spread your knowledge to help the project teams to write clearly

  • Develop our writing style guide


  • The ideal candidate is imaginative, generates ideas from unexpected places.

  • A curious and persuasive storyteller, who thinks strategically, has great attention to detail and is passionate about connecting textually.

    In particular, we are looking for candidates with:

  • Excellent writing ability, including skill with the nuances of social media writing, use of hashtags and acronyms

  • Ability to quickly understand Busara’s business and organizational culture and how to use communications to support that culture

  • Proven experience crafting effective copy for marketing and communication material across traditional and digital channels

  • Experience with content management systems

  • Ability to set expectations for timelines based on scope of work and proactively manage and communicate the same

  • A history of contributing strategically to organizations, with an emphasis on communications and design

  • Ability to interact and collaborate with people from different background and areas of expertise

  • 5+ years of writing experience within creative or branding agencies or a mix of agency and in-house experience.

  • Proven track record of success in writing copy across various industries

  • Degree/Diploma in a relevant field

  • Expert level skills in google suite

  • Solid understanding of design, copy and web practises

  • Excellent critical thinking skills and the ability to exercise good judgment and solve problems quickly and effectively.

    How to Apply

  • For more information and job application details, see; Busara Center for Behavioral Economics Senior Copywriter Jobs in Kenya

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