Busara Center for Behavioral Economics Senior Copywriter Jobs in Kenya
Busara Center for Behavioral Economics Senior Copywriter Jobs in KenyaDescriptionWho we are Busara is research and advisory firm dedicated to advancing and applying behavioral science in the Global South.
We work with governments, NGOs, private companies and academics to understand human behavior, and design solutions to overcome behavioral barriers to products, programs and policies as they scale.
The Copywriter supports Busara’s Communications division from its headquarters in Nairobi.
This is a position that requires capability in creating compelling marketing and communication copy to engage our clients, advance Busara’s brand and support the rapid growth and project mix at Busara.
You will connect with our client base who span across a wide range of sectors and disciplines, from highly academic partners to pan-African corporations, by delivering useful and impact driven information about our work.
The Copywriter will enhance Busara’s brand and reputation by developing and framing messaging for both internal and external communication needs.
You will do this by understanding our clients and engaging them through persuasive and accurate writing as well as by applying professional rigor and communication expertise.
Listen, understand and frame complex material simply for different platforms
Identify fresh and interesting angles to showcase project work and impact
Focus messaging: identify the main point and communicate this powerfully
Research and scope briefs to ensure you understand what clients need and can inform and add value to the expected end result
Plan and prioritize work to self-manage multiple projects
Collaborate with the communications design team to ensure visual elements complement the words
Adapt writing style to fit with audience and ensure what you write is correct and conveys the intended message as clearly as possible
Write original copy, long form articles and package content for a range of channels including blog posts, LinkedIn articles, slogans, radio and video scripts
Propose copy concepts and outline underlying strategic thinking
Edit and proofread copy based on internal client feedback/direction
Create engagement opportunities by recommending content strategies for new business development
Train and spread your knowledge to help the project teams to write clearly
Develop our writing style guide
The ideal candidate is imaginative, generates ideas from unexpected places.
A curious and persuasive storyteller, who thinks strategically, has great attention to detail and is passionate about connecting textually.
In particular, we are looking for candidates with:
Excellent writing ability, including skill with the nuances of social media writing, use of hashtags and acronyms
Ability to quickly understand Busara’s business and organizational culture and how to use communications to support that culture
Proven experience crafting effective copy for marketing and communication material across traditional and digital channels
Experience with content management systems
Ability to set expectations for timelines based on scope of work and proactively manage and communicate the same
A history of contributing strategically to organizations, with an emphasis on communications and design
Ability to interact and collaborate with people from different background and areas of expertise
5+ years of writing experience within creative or branding agencies or a mix of agency and in-house experience.
Proven track record of success in writing copy across various industries
Degree/Diploma in a relevant field
Expert level skills in google suite
Solid understanding of design, copy and web practises
Excellent critical thinking skills and the ability to exercise good judgment and solve problems quickly and effectively.
How to Apply
For more information and job application details, see; Busara Center for Behavioral Economics Senior Copywriter Jobs in Kenya
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