BU Finance Customer & Marketing Insights Manager

BU Finance Customer & Marketing Insights Manager

The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands.

At The Coca-Cola Company you can cultivate your career in a challenging and dynamic environment. We are the largest manufacturer and distributor of nonalcoholic drinks in the world-selling more than 1 billion drinks a day.

Unlock your full potential with a future-focused company that is known and respected throughout the world.

Serves as a consultant and subject matter expert to the Finance organization and Marketing & Customer Function by constructing portfolio view of market opportunities regarding Marketing & Customer Investments and Productivity.


Provides a complete view of the value creation across the system through focus on Marketing & Customer investments and productivity:

  • Assesses customer investments, deals, identifies value creation opportunities for existing and potential customers, recommends programs and defines actions
  • Supports customer leadership in management of BU wide strategic accounts, acquisition and negotiations
  • Reviews and assesses customer related contract commitments, Terms and Conditions of new customer agreements, understands implications and trade-offs and provides recommendations
  • Understands the impact of long-term shifts between channels, implications of investments and ensures contingencies in place to address threats and acceleration to capture opportunities
  • Assesses Retailer Out-of-Stock analysis and recommendations in cooperation with the Customer & Commercial Leadership function
    Reviews, assesses Customer Pricing Analysis provided by analysts and submit to HQ
  • Understands external environment, key competitors, volume/value pool share, and reviews marketing research, beverage trends to identify marketing investment and M&A opportunities through the consumer, competitive and economic landscape and provide recommendations. Supports M&A opportunity mapping process within BU
  • Analyzes Marketing Productivity performance/trends and provide recommendations for productivity opportunities.
  • Reviews and assesses promotion analysis provided by analysts ; identifies opportunities and provides recommendations

    Manages collaborative partnerships with BU/Region Stakeholders:

  • Manages discussions to facilitate strategic decisions and tradeoffs across the system to assess Customer & Marketing investment and productivity opportunities by partnering with BU/Region customer function.
  • Supports BU/Region customer function in customer negotiations regarding various initiatives.
  • Identifies and leverages Customer & Marketing strategies for multi- Region investments by partnering with BU/Region Marketing.

    Customizes Group System Financial Guidelines and ensures guidelines are applied within the Business Unit in all Regions and ensures Process Improvement and Standardization:

  • Customizes guidelines such as Investment KPIs, DMI Marketing Investment resource allocation, etc..
  • Acts as Process Owner for Finance Customer & Marketing Insights area and ensures standard processes are used and maintained within the BU

    Team Development:

  • Manages feedback mechanisms for customer and marketing insights delivery performance, monitors stakeholder satisfaction as well as on-going action plans for improvement.
  • Builds diverse, inclusive teams and engages all members
  • Develops the next generation of leaders; coach, develop, mentor
  • Initiates strategies to engage and retain key talent
  • Seeks and act on feedback from others; continuously develops through learning and sharing with others
  • Builds capabilities through developing people, processes and culture
  • Motivates the teams to achieve individual and team objectives.


  • Strategic thinking
  • Influencing and negotiation skills
  • Analytical skills
  • Financial knowledge
  • Optimizing strategic relationships and networks
  • Attention to detail
  • Communicating effectively
  • Consumer focus
  • Judgments in decision making
  • Thinking systemically
  • Building value based relationships
  • The ability to apply forecasting techniques and skills to develop and evaluate business goals and strategies, analyzing information to derive insights to financial results regarding strategic accounts and key customers.
  • The ability to collaborate with cross-functional peers to define optimization and required analysis and deliverables needed from them and ensure commitment on their calendar.
  • Provides excellent support to partners based on a deep understanding of their strategies and associated system implications.
  • Demonstrates adaptability in analyzing new ideas and making recommendations

    How to Apply

    Interested and qualified candidates should apply online by 11th April, 2019

    For more information and job application details, see; BU Finance Customer & Marketing Insights Manager

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