African Management Institute Digital Marketing Campaign & Technology Specialist Jobs in Kenya
African Management Institute Digital Marketing Campaign & Technology Specialist Jobs in Kenya
Job description AMI is looking to hire a Digital Marketing Campaign & Technology Specialist who will focus on developing and managing digital marketing campaigns to support customer growth. This is a chance for an outstanding marketing professional with a passion to support small and medium-sized enterprises (SMEs) grow and scale, to be part of Africa’s transformation.
The Digital Marketing Campaign & Technology Specialist must have a strong technical capacity for digital systems and possess an analytical orientation. Like all AMI staff, this person should be passionate about skills and enterprise development as a way to transform Africa.
The successful candidate will report to the Marketing Manager, Creative & Digital, as part of the Marketing & Communications team to build the company’s brand and drive qualified traffic and engagement into our programmes and reach SMEs across Africa.This is a great opportunity for a digital marketing star with a passion for ensuring SMEs, learning, and development play a central part in Africa’s transformation.
The role location is remote however a candidate from Kenya or South Africa would be preferred.
The Digital Marketing Campaign & Technology Specialist lead will be part of the creative and digital team, drive the company’s digital marketing campaigns and maintain the company’s digital marketing technology and platforms.
Responsibilities
Manage the development, implementation, budgeting, monitoring, tracking and optimizing of digital ad campaigns on platforms such as Google AdWords, Facebook, LinkedIn, etc.
Manage analytics and performance dashboards and use appropriate analytical tools to optimize the online experiences;
Drive innovation through developing unique marketing technology solutions to reach and deliver content to community members and customers,
Build and maintain landing pages, building content and structure that drives conversions and leads;
Perform SEO (Search Engine Optimization) to increase organic search visibility and ranking;
Build automations and integrations with digital marketing software and products
Support content distribution through various platforms such as podcasts, RSS feeds, SMS technologies and mobile applications etc.
Serve as a key architect of CRM integrations and customer relationship management systems
Support email marketing efforts across the company utilizing the company email marketing tool
Manage and
publish AMI website and website content;
Report & analyse on key performance indicators
Skills & attributes
Excellent written and spoken English
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Strong analytical skills and shown success in handling metrics and data and working in a quantified commercial environment
Experience with A/B and multivariate experiments
Good understanding of current social media channels and online advertising options
Solid understanding of Search Engine Advertising/Search Engine Marketing including campaign creation and optimization
Essential skills include AdWords, Analytics, Google Search Console and Microsoft Excel
Experience with the following will be desirable: optimizing landing pages and user funnels, website management (WordPress), working with APIs and automation tools (Zappier) CRM Systems, SEO Optimization tools, Email marketing campaign tools, marketing automation tools, analytics & intelligence platforms
Basic to intermediate graphic design or media production skills a plusStrong knowledge of digital marketing principles and best practices;
Passionate about business learning and capacity building for SMEs and African leaders
A commitment to AMI’s values of excellence, innovation and accountability
Thrives in a fast-paced, entrepreneurial environment
Absolutely rock-solid integrity
Demonstrated network and/or local community connections preferred
Self-starter with a proactive approach, strong time management and prioritization skills
Goal-oriented, hitting monthly and quarterly goals with the energy and stamina to work well in a fast-paced environment.
Ability to work independently as well as on a team.
Education and Experience
3-5 years of experience in digital marketing
Diploma or degree in Computer Science, IT, Mathematics, BSc or any other field related to Digital Marketing
Degree qualifications
Bachelor’s Degree
How to Apply
For more information and job application details, see; African Management Institute Digital Marketing Campaign & Technology Specialist Jobs in Kenya
Find jobs in Kenya. Jobs - Kenya jobs. Search our career portal & find the latest Kenyan job positions, career opportunities & jobs in Kenya.
Jobs in Kenya - banking jobs, IT jobs, accounting jobs, NGO jobs, business administration, ICT, UN jobs, procurement jobs, education jobs, hospital jobs, human resources jobs, engineering, teaching jobs, and other careers in Kenya.
Find your dream job from 1000s of vacancies in Kenya posted and updated daily - click here!
Click here to post comments
Join in and write your own page! It's easy to do. How? Simply click here to return to Africa Jobs.
