Accion Microfinance Regional Market Activation Officer Jobs in Nigeria

Accion Microfinance Regional Market Activation Officer Jobs in Nigeria

  • Accion Microfinance Bank Limited - Established in 2006, began operations in May 2007 on license from the Central Bank of Nigeria.

    Our management team comprises seasoned and distinguished professionals from diverse backgrounds complemented by the expertise of our technical partners, ACCION International. At Accion Microfinance Bank our core values, business philosophy and methodology distinguish us as one of the leading microfinance banks in Nigeria.


  • Develop a thorough understanding of the regional brand communication needs and generate regional based marketing and communication plans in close collaboration with regional teams
  • Work with regional teams to identify brand promotional opportunities and support them in sponsoring and participating in brand enhancing events and worthy causes
  • Gather information and identify branding collateral needs in all branches through the regional managers
  • Identify new opportunities for brand growth and influencer engagements in all regions, especially for new branches
  • Ensure optimal branding and utilization of branded assets at all locations, their availability and compliance with the branded guidelines
  • Ensure that all outlets are well supported with branch based branded kits, and the banking halls/outlets are merchandised appropriately as per branding standards
  • Resolve all issues/queries with regards to activations, products and promotions
  • Provide Informal training in regions on promotions and planned activities being run by marketing, and on the spot training/coaching of all visited branches on issues related to Regional Marketing Support
  • Coordinate the logistical support for all marketing events, conferences, and exhibitions.
  • Responsible for coordinating the creative direction, budget, execution
  • Vendors: Work closely with the vendors to ensure effective delivery of branded items and other related logistics; and also work cross-functionally to ensure completeness of due process for vendor engagement, as per plan for specific events
  • Together with the entire marketing team, contribute towards the planning, organization and execution of all events nationwide, and handle
    all activities as might be assigned
  • Maintain and regularly update regional based marketing activity cycle plans and budgets
  • Maintain and regularly update databases for regional brand promotional items
  • Work with regional teams to maintain databases for media houses, and media personnel to effectively execute regional based media promotional campaign


  • Minimum of 3 years of work experience, preferably in brand management or marketing
  • Strong multi-channel writing skills, with experience crafting emails, web copy, social media, and collateral
  • Direct experience in supervising
    B.Sc/HND in Business, Accounting, Finance, Economics or related area of study
  • Experience in commercial strategic planning and budgeting
  • Master concepts, processes and tools of marketing planning and Marketing implementation
  • Experience in communications, advertising and if possible PR
  • Knowledge of low income market
  • Knowledge of micro, small and medium enterprise market

    How to Apply

    Interested and qualified candidates should apply online by 2nd April, 2019.

    For more information and job application details, see; Accion Microfinance Regional Market Activation Officer Jobs in Nigeria

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