A Tier One Sacco Sales & Marketing Manager Jobs in Kenya

A Tier One Sacco Sales & Marketing Manager Jobs in Kenya

Purpose of the Job

  • This position is responsible for applying strategic business initiatives by undertaking marketing activities towards growing and retaining the society membership, savings mobilization and
    encouraging update of SACCO products and services to achieve a high level of customer satisfaction and profitability.

    Key Responsibilities/accountabilities

  • Participate in the development and execution of the Business Development & Marketing plan in line with the business growth objectives

  • Implement marketing strategies to raise current market share, increase sales and support
    achievement of the Society’s goals and objectives

  • Undertake continuous research on market trends, consumer behavior, and business environment and recommend appropriate actions.

  • Participate in the development of customer-led products and services

  • Develop and implement the Society’s digital marketing strategy

  • Support in the development and review of the Society’s marketing processes to eliminate redundancies and recommend the marketing areas that require automation

  • Maintaining good relationships with all stakeholders while maximizing networking opportunities through conferences, trade fairs and other organizational events

  • Carry out market intelligence and customer surveys; accelerate growth in membership and
    product uptake.

  • Prepare and coordinate dissemination of communications to members on time using seminars, the updated website, members’ portal and other online and mobile phone applications.

  • Educate the members on all society's applicable policies, new products and functions of the society's activities.

  • Explain to customers the different types of loans and credit, and savings options that are
    available, as well as the terms of those services including advising members on loan eligibility.

  • Participate in marketing promotions, institutional visits and any other publicity campaign as may be assigned and providing reports on the same.

  • Participate in the development and implementation of appropriate marketing communication and brand building strategy in line with Society’s strategic plan.

  • Identify new marketing opportunities and develop effective marketing promotions programs for growth

  • Come up with marketing Campaign programs that support business and business channels growth.

  • Come up with advertising and market campaigns aimed at making known the Society’s products and enhancing its image

  • Participate in formulation and implementation of the Society’s corporate social responsibility strategy.

  • Supervise, mentor and coach direct reports.

  • Provide reports to Senior Management on a regular basis.


    Academic Qualification

  • Bachelor’s degree in marketing, Business Administration or relevant field.

    Professional Qualification and Experience

  • Professional diploma in Marketing.

  • At least 5 years’ experience in marketing financial services, with at least 2 years at the
    management level.

  • Membership of either CIM or MSK.

    Technical Skills, General Skills & Personal Attributes

    Technical Skills

  • Market research and Product Development.

  • Digital marketing.

  • Data analytics.

  • Report writing skills.

  • Budget management skills.

  • Performance report preparation & presentation.

    General Skills:

  • Members Relationship Building.

  • Computer skills.

  • Creativity.

  • Problem Solving.

  • Communication.

  • Stress management.

    How to Apply

  • For more information and job application details, see; A Tier One Sacco Sales & Marketing Manager Jobs in Kenya

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