2U Senior Paid Social Specialist Jobs in South Africa

2U Senior Paid Social Specialist Jobs in South Africa

What We’re Looking For:

  • A Senior Paid Social Specialist is a highly experienced PPC expert who specialises in managing, analysing and implementing effective optimisation strategies. Their primary function is to deliver against business and marketing goals within the GetSmarter Paid Media team across multiple Paid Social platforms.

  • The role requires a proven record and excellent understanding of Paid Social and SEO principles, analysis skills and has at least 3+ years in the Digital Advertising Industry.

    Responsibilities Include, But Are Not Limited To:

  • Support the development and execution of the Paid Social strategy in order to generate quality leads. This includes campaign building, optimisation, testing, monitoring, planning, calendar management, budget management, platform selection, implementing remarketing strategies and reporting.

  • Seek ways to improve effectiveness and efficiency within the Paid Social team in order to aid revenue growth.

  • Work with other team members to ensure that the cross channel spend mix between Display, Paid Social and Paid Search teams is analysed and defined to achieve maximum ROI across the portfolio’s on a regular basis.

  • Work with Brand Strategists & other key stakeholders to create and optimise effective creative and ad types across the Paid Social platforms.

  • As a Senior Specialist in the Paid Social
    team you will assist your HOD with training interns/junior team members, reviewing their campaigns and helping them to achieve their KPI’s.

  • Conduct regular spend, geo and overall campaign performance analysis using tools such as Tableau, AdWords, Google Analytics and Excel and report on findings.

    Things That Should Be In Your Background:

  • 3 - 5 years experience in Digital Marketing
    Facebook Blueprint Certified, Doubleclick experience is advantageous.

  • Business / Marketing degree preferable.

    Other Attributes That Will Help You In This Role:

  • Ability to work collaboratively with large marketing teams in a fast-paced environment.

  • Ability and willingness to train/mentor juniors within the paid social team as and when needed.

    How to Apply

  • For more information and job application details, see; 2U Senior Paid Social Specialist Jobs in South Africa

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