2U Senior Paid Search Specialist Jobs in South Africa

2U Senior Paid Search Specialist Jobs in South Africa


What We’re Looking For:

  • A Senior Paid Search Specialist is a highly experienced PPC expert who specialises in managing, analysing and implementing effective optimisation strategies. Their primary function is to deliver against business and marketing goals within the GetSmarter Paid Media team within the search platform.

  • The role requires a proven record and excellent understanding of Paid Search and SEO principles, analysis skills and has at least 3+ years in the Digital Advertising Industry.

    Responsibilities Include, But Are Not Limited To:

  • Support the development and execution of the Paid Search strategy in order to generate quality leads. This includes campaign building, optimisation, testing, monitoring, planning, calendar management, budget management, platform selection, implementing RLSA strategies and reporting.

  • Seek ways to improve effectiveness and efficiency within the search team in order to aid revenue growth.

  • Work with other team members to ensure that the cross channel spend mix between Display, Paid Social and Search teams is analysed and defined to achieve maximum ROI across the portfolio’s on a regular basis.

  • Work with Brand Strategists to create and optimise effective ads and landing pages for SEM campaigns.

  • As a Senior Specialist in the Search team you will assist your HOD
    with training interns/junior team members, reviewing their campaigns and helping them to achieve their KPI’s.

  • Conduct regular spend, geo and overall campaign performance analysis using tools such as Tableau, AdWords and Excel and report on findings.

    Things That Should Be In Your Background:

  • 3-5 years experience in paid media with a focus on paid search.

  • AdWords Certified.

  • Doubleclick and SA360 experience is advantageous.

  • Business / Marketing degree preferable.

    Other Attributes That Will Help You In This Role:

  • Ability to work collaboratively with large marketing teams in a fast-paced environment.

  • Ability and willingness to train/mentor juniors within the paid search team as and when needed.

    How to Apply

  • For more information and job application details, see; 2U Senior Paid Search Specialist Jobs in South Africa


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