Africa Nazarene University Jobs in Kenya

Africa Nazarene University (ANU) is an accredited Private Christian University sponsored by the Church of Nazarene International, which follows the Wesleyan Holiness Tradition. It integrates faith with learning to produce well rounded individuals who are able to meet challenges of their times.


1. Administrative Assistant (Marketing)

1 Post

The University is looking for a qualified person to fill the position of Administrative Assistant (Marketing) reporting to the Marketing Officer.

This role consistently seek to enhance marketing effectiveness through the best in class application of marketing data, analytics and creative testing to inform campaign strategy and objectives and to track, optimize and report on the performance.

It also involves the development of university advertising strategies, implementation of and evaluation of ad campaign overall performance.

Duties and Responsibilities

The detailed duties and responsibilities will involve the following:

Research
  • Manage 15 to 25 category specific market research projects per year.
  • Work collaboratively with faculties and department teams to understand research needs and develop actionable insight.
  • Perform analysis and interpretation of primary and secondary research data relating to our programs, segments, and competitors and make recommendations based on the analysis.
  • Manage projects from inception through presentation: supporting customized surveys/discussion guides/screeners, analyzing data, interpreting results and providing actionable insights from primary research.
  • Synthesize and analyze secondary data, market information and competitive intelligence to provide actionable insights and business trend information.

    Advertising
  • Spearhead the development of the university brand advertising strategies, including media and creative.
  • Create integrated campaign strategies that are informed by a deep understanding of the business, programs and target audience.
  • Developing creative, advertising plans and media plans.
  • Ensuring that the adverts run accurately based on the planned impression, engagement.
  • Negotiating with media houses to obtain credit, the best rates and most appropriate media spaces in advertising;
  • Booking individual advertising spots across all offline and online platforms as per the campaigns;
  • Consistently engaging in a process of identifying new digital media, tools and methods.
  • Keeping up to date with industry research figures, including country inventory stats and audience figures across multiple traditional and digital platforms.
  • Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
  • Up-to-date with the latest trends and best practices in advertising and measurement.

    Education and Qualification
  • Must have a Bachelor degree in Marketing
  • Possession of an MBA (marketing option) will be an added advantage

    Desired Personal and Technical Competencies
  • Solid experience in marketing research, preferable in a marketing research firm.
  • 5+ years of experience in marketing communications, branding, integrated campaign development and digital content/campaign development.
  • Experience of managing social and digital channels
  • Excellent interpersonal skills, good networking and relationship building skills and the ability to be an effective member of a team.
  • Ability to perform multiple projects effectively and on time within tight/aggressive timescales.
  • Strong analytical skills.

    Application Procedure

    Interested candidates who meet the above qualifications should send their applications on or before January, 13th 2017 addressed to:

    The Vice-Chancellor
    Africa Nazarene University
    P.O. Box 53067 – 00200
    Nairobi

    Applications should have a cover letter, curriculum vitae, copy of certificates, names and contacts of three referees.

    Applications could also be dropped at the Nairobi, CBD Campus - Aghro House, Moi Avenue.


    2. Public Relations and Communications Officer

    Temporary Appointment (6 months).

    The University is looking for a qualified person to fill the position of Public Relations and Communications Officer.

    Reporting to the Director of Marketing and University Relations, the PRCO will be responsible for implementing the communications strategies and policies of Africa Nazarene University.

    Key Duties and Responsibilities:
  • Spearhead the communication and publicity agenda.
  • Create the editorial content and delivery of a quarterly Aspire university magazine.
  • Create and manage the publicity of the university both to the internal and external publics.
  • Develop relevant content for owned channels.
  • Support internal and external university launches and events.
  • Develop and implement communication material in the form of articles, media content, speeches, website copy and social media content that engages the target market.
  • Identify and develop news stories from within the organization.
  • Support the production of promotional communication material and the distribution of the same with internal and external audiences.
  • Maintain website content and manage social media platforms encouraging content sharing and audience engagement through relevant and up to date information.
  • Create and maintain relationships with the University’s internal and external stakeholders primarily the government, media, donors and the general public.
  • Enhance direct engagement with key stakeholders to facilitate the success of marketing and public relations efforts.
  • Proactively generate media outreach strategies to facilitate media engagement and solidify relations that result in higher success rate of coverage of media content in both national and international media platforms.
  • Conduct industry related market research and compile reports.

    Education and Experience
  • Master’s degree in Mass Communication, Journalism, Public Relations or its equivalent.
  • At least 5 years demonstrated experience in developing and implementing effective public relations and communications strategies.

    Technical Competencies
  • Strong written and verbal communication skills.
  • Ability to tell a story in a compelling manner.
  • Experience in producing technical promotional materials
  • Ability to effectively interact and relate with all stakeholders
  • Understanding of traditional and social media landscapes
  • Strong attention to detail and organizational skills
  • Strategic direct thinker with a proven ability to innovate, implement and optimize
  • Proven track record of being able to develop and implement a campaign strategy based on an understanding of the customer needs and customer profile
  • Great communication, organization, planning and prioritization skills, with strong attention to detail
  • Strong experience of implementing, driving and managing complex multi-channel campaigns.
  • Reporting and analytical skills

    Application Procedure

    Interested candidates who meet the above qualifications should send their applications on or before January, 13th 2017 addressed to:

    The Vice-Chancellor
    Africa Nazarene University
    P.O. Box 53067 – 00200
    Nairobi

    Applications should have a cover letter, curriculum vitae, copy of certificates, names and contacts of three referees.

    Applications could also be dropped at the Nairobi, CBD Campus - Aghro House, Moi Avenue.

    Note that only short listed candidates will be contacted.

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