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Field Marketing Specialist - Nairobi
Reporting to Head of Marketing VGE Africa, the successful candidate will execute the Marketing activities to support achievement of VGE’s goals for the African sales region and drive the marketing pipeline so that Vodafone can achieve their objectives in Africa.
Key responsibilities include;
Understand regional customer needs and how Vodafone can deliver business value to meet these needs;
Drive all aspects of execution across the Marketing Mix, with a particular focus on demand generation in low penetration accounts and new accounts in the VITA expansion programme;
Development of the demand generation programme which delivers new relationships, new conversations and new sales opportunities for our sales teams to engage in;
Drive the regional hospitality activities to enhance relationships with key C-level executives;
Personally engage in account based marketing activities for a small number of high profile customers at both the pre-sales and post sales / implementation phases;
Connect with the local Vodafone OpCo’s and ensure that relevant marketing messages and sales enablement activities are aligned with Vodafone Global Enterprise’s own activities;
Increase awareness and perception of Vodafone as a trusted and strategic partner that can help businesses of all sizes gain a competitive edge;
Develop a unified voice and consistent enterprise narrative that inspires audiences and ensures maximum impact through a VGEA communication campaign;
Execution of a suite of activities which build a strong reputation for Vodafone Global Enterprise with the key decision makers and influencers in the region;
Create and maintain relationship with key journalist from priority media houses and keep database;
Responsible for all internal communication programmes, sales enablement activities and sourcing;
Provide support to area sales managers in relation to any BTL activities so as to ensure active participation in creating lead platforms;
Collect feedback on product performance from the market and develop all the briefs to be sent to supply chain for purposes of identifying various agencies to execute various activities;
Evaluate all marketing agencies on a quarterly basis based on the set performance criteria and prepare the section budget for the financial year ;
Responsible for developing, monitoring and reporting on the expenditure of the market activations budget.
The ideal candidate should possess the following skills and competencies:
Degree in Marketing or related qualification e.g. Public Relations;
5 years’ experience as a marketing specialist;
At least 2 years’ experience in conveyancing/land laws, commercial law, good knowledge of Criminal and Civil Procedure Codes excellent knowledge of telecommunications, legal and regulatory environment;
1 year experience in people and process management.;
If you feel that you are up to the challenge and possess the necessary qualification and experience please send your resume and application letter indicating your experience and why you are the most suitable candidate for the role clearly quoting the job title to the address below.
The deadline for application is Monday 18th, March 2013.
The Senior Manager – Talent Acquisition
Via E-mail to hr [at] safaricom.co.ke
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