Leader in Reproductive Health and Population and Development
Request for Consultancy –
Advert No. VA/FPA/KEN/21/2009
Terms of Reference for the Country Office Communication Strategy General Information.
UNFPA Kenya Country Office (CO) recognises the need to have a comprehensive communication strategy.
The purpose of a strategy is to raise awareness, increase the effectiveness and visibility of UNFPA CO work to stakeholders and the public.
The strategy will ensure that everybody in the CO is on the same page when they communicate with the rest of the world.
It will also help in developing better media plans and in integrating all communications work on a particular issue. It is true that an organization cannot have positive visibility and a clear identity if it does not communicate strategically to its stakeholders.
The two are crucial ingredients for any organization to survive in today's competitive environment.
The Communication Strategy when developed will act as a framework guide through which the CO can plan for internal and external communication, including identifying communication strategies that will enable the CO to communicate its strategic objectives, identify key messages for different audiences, and build relationship with the media, so as to increase the visibility of its profile and mandate.
Similar to the organization's mission, the strategy will serve as a blue print for achieving specific communication godls critical for the UNFPA's success in improving the well being of Kenyans.
UNFPA CO is therefore looking for a communication consultancy firm to provide consultancy in developing an internal and external communication strategy.
Objectives of the Consultancy
The main objective of the consultancy is to increase the effectiveness of UNFPA internal and external communication through the development and operationalisation of a communication strategy including to:
Duties and Responsibilities Expectations
The Communication Consultancy firm will perform a number of duties pertaining to external communication, media relations and public information on the UNFPA Country Office.
More specifically, the consultancy firm will be responsible for the following outputs;
Qualifications and Experience for the Firm
Duration of the Consultancy
A pre-bidding conference will be held on Thursday, 5 November, at 2.30pm at the UNFPA Conference Room.
Interested bidders are requested to send their names to dorcas.muthengi @ undp.org by c.o.b on Tuesday, 3 November, for purposes of being booked for entry into the complex for the pre-bidding conference.
Any bidder wishing to drop their proposals is also requested to send his/her name to dorcas.muthengi @ undp.org a day before, to facilitate access into the complex through the UN Security.
UNFPA reserves the right to accept or reject any submissions.
A sealed envelope containing the technical proposal (explaining how the firm intends to carry out the consultancy including methodology and timeframe) and the financial proposal in separate sealed envelopes clearly marked "RFP/03/09 "Consultancy of Communication Strategy Development" should be delivered/sent to:
United Nations Population Fund,
Room Q.217 UN Complex, Gigiri
P.O. Box 30218, Nairobi
(Both sealed envelopes should bear the names of the firm.)
Application Deadline: 12th November.