Kenya Film Commission, a State Corporation mandated to promote the local film industry and market Kenya as a filming destination, requires a self-motivated, dynamic, innovative and result-oriented person to fill above mentioned position.
The officer shall be responsible for formulation and implementation of KFC marketing and film promotion strategies.
Reporting to: the Head of Programs
Job profile:
Developing and implementing a comprehensive and integrated marketing strategy aimed at promoting KFC and its programmes;
Creation of awareness on Kenyan films and filming locations in the international film markets;
Re-branding and re-packaging of KFC services to ensure that they met the needs of the customers and stakeholders; and coming up with innovative ways of service delivery;
Monitoring the developments of international film markets; advising the management accordingly and giving appropriate recommendations on enhancing the marketability of local films;
Ensuring that the Commission adequately participate in the regional and international film festivals and exhibitions;
Liaising with local film producers to ensure formulation of effective local film promotion and advertising strategies;
Monitoring and evaluation of the marketing strategies and programs to determine their effectiveness;
Conducting research on the factors influencing international film makers in their choice of destination for
film production, among other research topics, towards the formulation of sound film policies;
Examining the licensing procedures and incentives available to film makers coming to Kenya and makingappropriate recommendations;
Ensure development of a film screen culture in Kenya hence creating market for locally produced films;
Ensure publicity of all KFC programs;
Any other duty as may be assigned by Head of Programs;
Person’s Profile:
Bachelor’s degree in a related social science
Professional qualifications in marketing
Masters degree in relevant social science is an added advantage
Over 5 years experience 2 of which should be in a similar position
Possess business, managerial and administrative skills
Demonstrate leadership abilities with excellent interpersonal and communication skills
