Brand Manager (Television & Research)

REF: HR/MKT 01/2011

SS Level: BE 3

Role

Reporting to the Marketing Manager the successful applicant will be responsible for the development and management of Television Brand with the aim of achieving and maintaining leadership positions in the market.

Duties and Responsibilities

  • Prepare and implement annual brand plans to achieve set targets.
  • Ensure brand profitability is achieved through optimal management of resources.
  • Collect, analyze & prepare brand reports and conduct competitive market analysis.
  • Develop and implement brand communication strategies. Liaise with external agencies in developing and implementing brand strategies.
  • Plan and coordinate market research activities.
  • Identify and initiate brand improvements to meet changing market needs

    Requirements

  • At least a Degree in Marketing or Business Administration from a reputable University.
  • A Post graduate Diploma in Marketing from a recognized institution will be an added advantage.
  • 5 years experience in brand marketing in a large organization preferably media industry.
  • Excellent communication, interpersonal and supervisory skills.

    Brand Manager (National Radios)

    REF: HR/MKT 02/2011

    SS Level: BE 3

    Role

    Reporting to the Marketing Manager the person will be responsible for the development and management of National Radio brands with the aim of achieving and maintaining leadership positions in their respective market segments.

    Duties and Responsibilities

  • Prepare and implement annual brand plans to achieve set targets.
  • Ensure brand profitability is achieved through optimal management of resources
  • Collect, analyze & prepare brand reports and conduct competitive market analysis.
  • Develop and implement brand communication strategies
  • Liaise with external agencies in developing and implementing brand strategies
  • Identify and initiate brand improvements to meet changing market needs
  • New product development

    Requirements

  • At least a Degree in Marketing or Business Administration from a reputable University.
  • A Post graduate Diploma in Marketing from a recognized institution will be an added advantage.
  • 5 years experience in brand marketing in a large organization.
  • Excellent communication and interpersonal skills.

    Assistant Brand Manager (Regional Radio Stations) REF: HR/MKT 03/2011

    SS Level: BE 5

    Role

    The person will be responsible for the development and management of a set of brands with the main aim of achieving and maintaining leadership position in their respective market segments.

    Duties and Responsibilities

  • Prepare and implement annual brand plans to achieve set targets.
  • Ensure brand profitability is achieved through optimal management of resources.
  • Collect, analyze & prepare brand reports and conduct competitive market analysis.
  • Develop and implement brand communication strategies.
  • Liaise with external agencies in developing and implementing brand strategies.
  • Identify and initiate brand improvements to meet changing market needs
  • New product development.

    Requirements

  • At least a Degree in Marketing or Business Administration from a reputable University.
  • A Post graduate Diploma in Marketing from a recognized institution will be an added advantage.
  • At least 3 years experience in brand marketing in a large organization.
  • Excellent communication and interpersonal skills.

    Interested candidates who meet the above criteria may send their applications stating their current remuneration and enclosing detailed CVs, copies of certificates and testimonials, names of three referees, day time telephone contacts, so as to reach the undersigned on or before Friday 28th October.

    The Managing Director

    Kenya Broadcasting Corporation

    P.O. Box 30456

    Nairobi

  • For more information and application see: Jobs@KBC

    For more local jobs vacancies see: job vacancies

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